What is Camp Bow Wow’s corporate culture?
Camp Bow Wow is a fun franchise that takes a few life lessons from our furry friends
We knew from the outset we wanted to foster a different kind of culture, something as quirky and fun as our brand.
- We’re informal. (Blue pinstripe tends to show dog hair.)
- We exist to support franchise owners.
- Franchise owners exist to support dog owners.
- Dogs exist to make life awesome.
Dogs move freely throughout our “Houndquarters” in Denver, with pet gates for each office door so our fur friends can join us for the workday. We appreciate laughter, and probably go overboard with the dog puns (Our President is “leader of the pack.” We celebrate “Howl-o-ween.”). We’re lighthearted — except when it comes to our devotion to franchise owners’ return on investment. When it comes to generating ROI, we’re dogged.
We work hard, play hard and go to bed tired — just like our Campers. And our franchise owners.
“Something always makes your day. We don’t go a day without laughing,” said Heidi Duffy, who co-owns a Camp in southern New Jersey with business partner Michelle Bryson.
Heidi and Michelle both look forward to Howl-o-ween, where customers are invited to bring in their dogs in costume. “We decorate one of our rooms and we take pictures of them and give them treats to take home. That is such a hoot,” Heidi said.
Who makes a good employee?
Camp Bow Wow franchises are high-volume businesses run with the help of 20-plus employees depending on the number of dogs. They do most of the dog monitoring and cleaning and feeding and training, and it’s vital that they be included in our vision for Camp Bow Wow.
Franchise owners often get applicants who come to them from veterinary backgrounds, people who always knew they wanted to work with animals but didn’t count on the stress and heartbreak that can go along with the wellness care at a vet’s office.
Camp Director Shannon Gonzales at our franchise in Parker, CO, is as much a dog-lover as everyone else in the company. She started out as a Camp Counselor in 2007 and now manages a staff of 20. In terms of different positions at the Camp, Shannon has held “pretty much all of them.” Shannon loves the challenges of managing a large staff and an even larger coterie of dogs. She’s very hands-on, jumping in to help with everything from marketing events to answering phones. And of course, she comes to know and love her canine clients.
Shannon is moved to tears when recalling the passing of a special senior dog who had become a fixture at the Parker Camp.
“These dogs become part of your family, and that’s why I love what I do,” she said.